You paid for the click. Land the deal.

Knows who's shopping.

New visitor, returning runner or past customer. It reads where they came from, what they're looking at and what they told it last time, and everything after starts there.

  • Tells a first visit from a return, and a browser from a buyer
  • Reads intent from the ad, the search and the clicks
  • Remembers size, goals and saved picks between visits
  • You control: what it keeps, and for how long
New visitorCame from an ad for race gear
ReturningThird visit · size M · race Saturday

Builds the content they came for.

For each shopper it creates focused content on the spot, from your catalog, reviews and answers, and puts it where they'll see it.

vela.run/products/apex-race-tee
VELAMenWomenRace

✦ Personalized for you Race Saturday · runs hot · size M

Apex race tee

$58 · ★ 4.9 · 212 reviews

Made for your race

Built for a hot Saturday.

98 gLightest tee we make, so it won't weigh you down at mile 20.
VentedMesh under the arms, where you said you run hot.
Dries fastSweat-dry before mile 5 in humid heat.

How Syntrologie decided ▾ Shopping as: race-day runner · Weighing: heat, weight, delivery

Runners like you

Tested in the heat.

JM
Half-marathoner · 2 weeks ago

"Ran a humid 21k in it. Never stuck to me once."

● Also runs hot · size M
AR
Marathoner · last month

"Dries faster than anything I own. Wore it in Houston."

● Raced in 30°C heat

Asked before a race like yours

Your questions, answered.

Will it chafe over 26 miles?Flat seams and no side seam under the arm.

Can it arrive before Saturday?Yes. Order today and it arrives Thursday.

Complete your race kit

Pairs with this tee.

Pairs with thisMomentum 5" shortGel pocket for race day · $54
If it's coolerVelocity teeBackup for a cold start · $64
For afterRecovery hoodieFor the finish line · $78

Why it fits themThe reasons this product fits their situation, written from your product data.

In a concierge, or in your pages.

A salesperson they can talk to, or built right into the store they're already browsing.

Concierge

A salesperson on every page.

  • Opens from one button, or on its own when the moment is right
  • Chat plus visual cards, never a wall of text
  • You control: its name, persona and voice

In your storefront

Built into the pages you have.

  • Product pages, landing pages and search results
  • Your theme and layout stay yours
  • You control: which spots on which pages

Quietly adapts, or makes the first move.

Wherever it sells, it works two ways. Passive adapts what the shopper already sees, without asking for attention. Active starts the conversation and takes their input. You choose the mix.

Passive

Adapts without interrupting.

  • Changes what they already see: the order, the answers, the picks
  • Always on, never asks for attention
  • You control: which modules appear, and in what order

Active

Makes the first move, and listens.

  • Steps in when a shopper hesitates or flips between products
  • Takes their input in their own words
  • You control: which moments trigger it, and how often

All your data. Your rules for using it.

Syntrologie ingests everything your brand knows, and you govern how it's used: what it says, where, to whom, and why.

We ingest

Catalog and inventorySpecs, materials, stock and delivery, straight from your systems.
Reviews and questionsEvery review and every question shoppers have asked.
Brand and merchandisingHow you describe products, what goes with what, what to lead with.
Customer and behaviorCRM, analytics and what this shopper is doing now.

You govern

What it may sayApproved claims only, with the source behind each one.
Where and for whomThe pages, audiences and moments it's allowed to act on.
What it may doRecommend, compare, add to bag: you choose the actions.
How it's measuredSee every decision and keep what wins against today.

Keep your stack. Add the intelligence.

No replatform, no rebuild. Syntrologie adds to the store, catalog and reviews you already have.

1Add the app

Install on Shopify or WooCommerce, or add one script tag to any store.

2Integrate with your data sources

Catalog, reviews, CRM, analytics and support content, from the systems you already run.

3Go live

Turn it on for part of your traffic and measure against your current store.

The other products

Book a demo

See it sell on a store like yours. Tell us where to reach you.