Your brand voice, in every partner's hands.

Retailers, marketplaces and third-party tools talk about your products every day. Your brand agent gives them your knowledge, your voice and your rules, so every integration sells the way you do.

⇄Shopper's assistant↔Morrow agent
SA

Shopper's assistant

My user gets groggy on melatonin. Which magnesium form, and why?

M

Morrow agent

Here's the comparison. Shoppers weighing this read it best as a side-by-side, so present it with this:

<syntro-comparison products="glycinate,citrate,oxide"rows="absorption,stomach" lead="glycinate"/>
GlycinateCiCitrateOxOxideAbsorbedHighMediumLowStomachGentleLooseningHarsh

Sources: 12 studies · 480 reviews

Your partners describe you from a feed.

Vendors and integrations work from product data, not from how your brand sells. The result is flat descriptions, wrong answers, and nothing in your voice.

A retailer's chat today

Greenway MarketAsk about any product

Is the magnesium good for sleep?

Morrow Magnesium Glycinate is a dietary supplement. 60 capsules. Price: $32. See product details.

From the product feed

Accurate, flat, and not an answer.

With your brand agent

Greenway MarketAsk about any product

Is the magnesium good for sleep?

Yes. It's the glycinate form: gentle on the stomach, and no melatonin, so no morning fog. Most people take two capsules an hour before bed.

Morrow Magnesium Glycinate★ 4.8 · "Finally sleeping through the night" · $32
✦ Answer supplied by Morrow's brand agent

A feed answers. Your agent sells.

A product feed tells another agent what you sell. It can't tell it how your brand sells.

Basic brand agent

It can answer from the feed.

  • Product feed and website crawl
  • Text answers and links
  • Generic descriptions
  • No sense of fit, proof or timing

Syntrologie brand agent

It can carry the decision.

  • Connected, approved brand knowledge
  • Comparison, proof and guidance
  • Stock and delivery, live
  • Hands the sale back to your store

Answers shoppers' assistants

When their assistant shops, yours answers.

  • Answers other agents asking about fit, stock and delivery
  • Uses your approved knowledge, never a guess from a feed
  • Every answer points back to your store
⇄Shopper's assistant↔Morrow agent
SA

Shopper's assistant

She drinks coffee all day and takes Omega-3. How should she take the magnesium?

M

Morrow agent

Three answers she'll want. Shoppers asking about routines read these best as a short Q&A:

<syntro-product-qa product="magnesium-glycinate"questions="timing,coffee,with-omega-3"/>

When do I take it?Two capsules, an hour before bed.

With coffee?Keep them 2 hours apart.

With Omega-3?Yes, they pair well at dinner.

From Morrow's approved dosing guidance

Inside partner and vendor tools

Your answers inside their tools.

  • Retailers, marketplaces and support tools ask your agent directly
  • Your descriptions, your voice, kept current
  • One source of truth instead of a dozen stale feeds
aisleSearch 40,000 wellness productsCart

Morrow

Magnesium Glycinate · 60 ct

$32 ★★★★★ 4.8

Questions about this product

Will it make me groggy?

No. There's no melatonin, and 480 reviewers say they wake up clear.

✦ Answered by Morrow · kept current

Ready for agent commerce

When agents buy, the sale is still yours.

  • Built for agent-to-agent shopping as it arrives
  • Hands the purchase back to your store
  • Your rules on pricing, promises and claims
⇄Shopper's assistant↔Morrow agent
SA

Shopper's assistant

She's ready. 60 count, ship to her saved address.

M

Morrow agent

Held at $32 for 15 minutes. Hand her this; the order completes on our store.

Magnesium Glycinate · 60 ct$32 · arrives ThursdayCheckout on morrow.co ›

Within Morrow's rules: no discounts, no health claims

Run it from your assistant

Manage your salesperson from Claude.

  • Review drafts and release them
  • Change a test's traffic split
  • Refresh products and brand knowledge
ClaudeSyntrologie connector

Move the Morrow sleep-page test to 30% of traffic.

⚙ set_experiment_traffic_splitDone

Done. The sleep-page test now gets 30% of traffic. It's leading on add-to-cart so far: +11% vs your current page.

Reply to Claude…↑

All your data. Your rules for using it.

Syntrologie ingests everything your brand knows, and you govern how it's used: what it says, where, to whom, and why.

We ingest

Catalog and inventorySpecs, materials, stock and delivery, straight from your systems.
Reviews and questionsEvery review and every question shoppers have asked.
Brand and merchandisingHow you describe products, what goes with what, what to lead with.
Customer and behaviorCRM, analytics and what this shopper is doing now.

You govern

What it may sayApproved claims only, with the source behind each one.
Where and for whomThe pages, audiences and moments it's allowed to act on.
What it may doRecommend, compare, add to bag: you choose the actions.
How it's measuredSee every decision and keep what wins against today.

Have a storefront? That's all it takes.

Integrate your storefront once and your brand agent runs on the same catalog, brand and rules. Nothing else to build.

The other products

Book a demo

See it sell on a store like yours. Tell us where to reach you.