Engineering and product notes from Syntrologiehttps://syntrologie.com/https://syntrologie.com/blog/posts/2026-09-17-sponsored-agents-vs-brand-agent/https://syntrologie.com/blog/posts/2026-09-17-sponsored-agents-vs-brand-agent/ChatGPT Ads, product feeds, crawler access and MCP make a brand's information available to AI. Turning that into a decision for a shopper is a different job.Thu, 17 Sep 2026 00:00:00 GMThttps://syntrologie.com/blog/posts/2026-09-21-sponsored-agents-setup-brand-agent/https://syntrologie.com/blog/posts/2026-09-21-sponsored-agents-setup-brand-agent/Sponsored Agents put an AI representative of your brand inside ChatGPT. Here is how to set one up on the Syntrologie brand agent, and why that beats letting a generic model speak for you.Mon, 21 Sep 2026 00:00:00 GMThttps://syntrologie.com/blog/posts/classic-storefront-search-is-not-enough/https://syntrologie.com/blog/posts/classic-storefront-search-is-not-enough/Site search matches words to products. Shoppers now arrive with a need, a deadline and a sentence, and a ranked grid of single items can't answer that.Wed, 16 Sep 2026 00:00:00 GMT